As a business owner being on the web has never been so important, however if you can be found then what’s the point, so how exactly can you generate business though your website.
This is the Web Boffins introduction to SEO!
So what exactly is SEO? SEO stands for Search Engine Optimisation and is the process of making your site play nicely with Googles every changing search engine algorhythm.
There a plenty of SEO guides to be found online to help boost your rankings, however time is money in business, and spending weeks trying to learn this marketing tactic is not only time spent away from running your business, but doing it wrong can also cause your site more harm than good.
Most business’s hire an SEO agency to help boost their web rankings, you should try and find a local agency to help with your site, so for example if you’re in Essex, typing ‘SEO Essex’ into Google will bring up a number of SEO agencys in that area who are more than capable of helping you achieve results.
Be sure to check out their case studies before you chose one, most SEO companies will offer a free health check of some description to outline how much work your site may need to get the return you want.
In the digital age we now live in, it’s never been more important to be found online, if you or someone you know runs a business mention how SEO can really help boost their business in 2015.