The Times They Are A-Changin’ For Web Designers

I have the questionable honour of being able to say I was one of those web designers who got caught up in the frenzy of the dot.com bubble and taken for a ride. In the course of a single year I went from designing and building boutique sites for local restaurants to being paid thousands of dollars a week by international conglomerates to ‘stand by’ in case my services were needed.

With dozens of clients for each competent designer we were the rock stars of the new millennium – complete with first-class, all-expenses-paid trips to visit potential clients – until the rug was pulled out from under my kind in March of 2000. A year later I was competing with 50 other out of work designers to make a couple of banner ads for a local car dealer.

The aura (stain?) of that time has followed me ever since and even though I’m no longer directly involved in the business I still get asked by people if I can recommend a good web designer or design company to build or manage their site.

Elvis Has Left the Building

In a way I’m flattered that people still think of me as some sort of expert. The reality, however, is that  the web design landscape has shifted so dramatically in the past 10 years that I can no more tell you who the truly competent designers are today than I could tell you why Elvis always left the building without doing an encore.

Still, I understand people’s quandary when it comes to finding a web designer. With giants like Google now basically dictating the rules of engagement you need someone who is proficient in all facets of SEO as well as in what constitutes clean, intuitive design or you’re throwing your money away. How do you find such an individual?

Start By Asking the Right Questions

I can’t tell you exactly who the best people are but I can suggest some ways that you can weed out the frauds. Start by posing some direct questions to your prospective designer.

·         How did you become a web designer?

·         What was the last website you designed?

·         Have you ever designed a website for a company in this sector?

·         Do you design from the ground up or use a template?

·         Who owns the website when it’s finished?

Follow By Giving Examples

If your designer made it through the first round of questions show them examples of websites you’d like yours to emulate. You’ll never wind up with the exact same thing but it’s a better way to get the conversation going than saying “I want a website. You know, to do business.”

Be Clear About Your Web Design Objectives

·         This is our budget

·         This is what I want from the website (subscribers, sales, traffic)

·         I want these special functions (use example websites to demonstrate)

·         I want our in-house staff trained to update the site (or not)

If you’re clear about your objectives, can provide examples of what you want and vet your designer or design company thoroughly you are likely to wind up with a website that delivers on your goals.

Hiring an SEO Company in Wales

Although there are a lot of SEO companies today, it is important to choose the right one. Hiring an SEO company in Wales is not an easy feat. You have to ensure that you hire the right one.

SEO or search engine optimisation is a must if you want to improve your online presence. Here are the services that you should look for when hiring an SEO company in Wales:

  1. Extensive Search Engine Optimisation – Of course, you should hire an SEO company that has extensive experience in SEO. You should look at the reviews and ensure that you are picking the right one. Not all SEO companies are the same. Different SEO companies have different techniques. You have to make sure to pick the SEO company that employs white hat SEO techniques. This way, your site will not be penalized by Google and other search engines.
  1. Web design and development – Some SEO techniques may impact the look of your website and the content. So, it is important to pick an SEO company who has a team of highly skilled web developers.
  1. Mobile advertisers – It is also important to pick a company that offers application development. This is important in case you want to venture in mobile advertising.
  1. Email marketing – It is important to pick an SEO and web advertising agency who also engages in email marketing. Email marketing is an effective way to communicate with your clients and it is also an effective way to market your products.
  1. Social media marketing – Everyone has a social media account nowadays, so it is important to reach out to your clients using social networking sites.Hire an SEO company that helps you build your social media presence.
  1. Online reputation management – Online reputation is important so you should hire a company that helps you strengthen your online reputation.

It is also important to hire a company that has good customer service. When hiring an SEO Services Cardiff company, it is important to pick the one that has friendly staff that will cater to your unique needs.It is also important to hire an SEO company that provides advanced and detailed SEO marketing strategies. Above all, pick the one that offers a lot of value for your money. You need to pick the one who has a good pricing cap and the one that provides more services at a lesser cost. Remember that hiring the right SEO company is an investment that will yield great results.

Building Town Landing Pages To Help Your Local SEO

Today, I’m going to show you can rank for areas your service covers but doesn’t physically have an office there.

Build local landing pages, take your domain, create a new page and call it /{keyword}-{town}. Example: SEO Essex. Next, pack the page with content (around 300-400 words). Make sure this is unique, any duplicate content can run you into Panda problems (some content algorithm Google have!).

Then, create a sitemap within your footer to pass your juice around and job done. Create as many as you physically can local to you! You’ll gradually pickup more and more traffic.

A good example of a local businesses dominating their industry locally (within Essex) are The Lock Father & Kings Cuts Romford.

Try it, if you struggle to pull in more traffic I will close this blog down. It will work, trust me :D.

 

How SEO can boost your online business

As a business owner being on the web has never been so important, however if you can be found then what’s the point, so how exactly can you generate business though your website.

This is the Web Boffins introduction to SEO!

So what exactly is SEO? SEO stands for Search Engine Optimisation and is the process of making your site play nicely with Googles every changing search engine algorhythm.

There a plenty of SEO guides to be found online to help boost your rankings, however time is money in business, and spending weeks trying to learn this marketing tactic is not only time spent away from running your business, but doing it wrong can also cause your site more harm than good.

Most business’s hire an SEO agency to help boost their web rankings, you should try and find a local agency to help with your site, so for example if you’re in Essex, typing ‘SEO Essex’ into Google will bring up a number of SEO agencys in that area who are more than capable of helping you achieve results.

Be sure to check out their case studies before you chose one, most SEO companies will offer a free health check of some description to outline how much work your site may need to get the return you want.

In the digital age we now live in, it’s never been more important to be found online, if you or someone you know runs a business mention how SEO can really help boost their business in 2015.

 

We are Web Boffins

Welcome to Web Boffins, and we love <3 the internet.

From coding websites to wathcing the latest cat videos on YouTube we love all aspects of the web.

This blog is setout to express our nerdyness with helpfull hints and tips to fully blown, in depth articles on how to make the most of it.

Our first turorial is how to bookmark this blog so you can easily access us, seems right aye?

  1. Click the bookmarks tab at the top of your screen
  2. Click the button “bookmark this page’ or something similar
  3. Done

See that wasn’t so hard now was it ;)